Online advertising for offline firms
An interesting question was put to me recently, following a discussion about the success of online advertising. Do people need to have a website in order to advertise on the internet? The instant...
View ArticlePromote your business through sponsorship
Corporate sponsorship is big business, but you don't have to be a multinational company with millions of pounds to spend in order to benefit. Even small sponsorship deals – for example, a niche event,...
View ArticleInvest in promotional merchandise
Promotional merchandise puts your company's name in front of customers in the hope that they will buy or continue to buy from you. Giveaways such as pens and mouse mats help to raise the profile of...
View ArticleDevelop a B2B advertising strategy
Business-to-business advertising is where your business uses advertising to attract custom from other businesses rather the general public. Picking the right media Unlike advertising to the general...
View ArticleManage an advertising campaign
Advertising can be an effective way of reaching a large number of potential customers. However, it is neither a quick nor cheap promotional solution. To convince customers to buy your product you will...
View ArticleAdvertise your business on the internet
In the past few years, online advertising has developed into a legitimate way of building a brand name, running a direct marketing campaign and effectively promoting e-commerce. Online advantage There...
View ArticleAdvertising your business on the Internet
Online advertising has developed into one of the main ways to build a brand, run a direct marketing campaign and effectively promoting e-commerce. There are several advantages to online advertising as...
View ArticleDevelop a B2C advertising strategy
Business-to-consumer (B2C) advertising is when your business uses advertisements to persuade the general public to buy from you. Advertising to the public is daunting and if you try to talk to everyone...
View ArticleDeveloping a B2B advertising strategy
Picking the right media Unlike advertising to the general public the choice of media for a B2B campaign is limited. You need to select trade magazines and newspapers that talk to decision-makers in...
View ArticleAbiding by good advertising practices
Print advertising The Advertising Standards Authority, the Advertising Standards Board of Finance and the Committee of Advertising Practice (CAP) oversee newspaper and magazine advertisements. Each...
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